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Hill's Pet Nutrition
Feeding life’s adventures, one custom game at a time
Project overview
Hill's Pet Nutrition
Hill’s is a world leader in pet nutrition and their one-of-a-kind science diet has propelled them to the forefront of the animal welfare. The annual Vetinary Meeting Expo or VMX is where leaders from all over the world come together to network and see what is new in the pet care industry.
Challenge
We were challenged to create a fun, memorable, and seamless game to engage showgoers as they waited in line at the Hill’s booth. We worked along side the Hill’s team, dilligently designing, developing, and testing, to bring this game to life.
process
We collaborated with animal-loving 3D designers to create diverse four-legged pilots, each with unique planes and gestures to distinguish players. Inspired by Hill’s promo imagery, the planes capture the child-like imagination of adventuring with pets. The game features a course of floating islands, each with its own theme and environment, providing a fresh and exciting experience as players fly through and collect items.
Result
After months of development, testing, and optimizing, our game debuted front and center in the Hill's booth, quickly becoming a talking point and attracting a diverse crowd of attendees.
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